Compressed images load much quicker, which directly improves Core Web Vitals and keeps visitors engaged.
Reducing file size means lower hosting costs and faster delivery, especially important for mobile users.
Search engines reward fast-loading pages. Image compression boosts your visibility in Google search results.
Optimizing website images is one of the simplest and most effective ways to improve SEO. Modern compression techniques reduce file size without visible quality loss, helping pages load faster on desktop and mobile. Faster websites lower bounce rates, increase user engagement, and provide a competitive advantage in search results. By combining image compression with other performance best practices, you can achieve higher rankings and deliver a better experience for every visitor.
Try our free image compression toolChoosing the right image format is just as important as compression. For photographs, JPEG is a common choice because it balances quality and file size. For graphics or icons with transparency, PNG provides sharp details. The modern WebP format offers superior compression, often reducing file size by more than 25% compared to JPEG and PNG. Google also recommends using next-gen formats like WebP and AVIF to improve Core Web Vitals and overall performance.
Compressed images reduce file size, which allows pages to load faster, improves Core Web Vitals, and keeps visitors engaged.
Smaller image files reduce hosting costs and deliver content more quickly, especially important for mobile users with limited bandwidth.
Yes. Search engines like Google reward fast-loading websites with better rankings. Image compression directly improves page speed and SEO visibility.
JPEG is great for photos, PNG for graphics with transparency, and WebP or AVIF offer modern compression with smaller file sizes and excellent quality.